SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a website from search engines, such as Google.

There are two types of SEO: on-page SEO and off-page SEO. On-page SEO refers to the optimization of individual web pages, including the content, HTML code, and other elements. Off-page SEO refers to the optimization of a website’s presence on the internet outside of the website itself, such as through social media and other websites.

There are many factors that search engines consider when ranking websites, including the quality and relevance of the content, the use of keywords, the website’s loading speed, and the website’s overall user experience.

To improve a website’s SEO, it is important to conduct keyword research to identify the terms and phrases that potential customers are using to search for products or services. It is also important to optimize the website’s content and HTML code to include these keywords in a natural and relevant way. Other factors to consider include improving the website’s loading speed, creating high-quality backlinks, and optimizing the website for mobile devices.

SEO is an ongoing process, as search engines are constantly updating their algorithms to deliver the most relevant and useful results to users. It is important to regularly monitor and update a website’s SEO to ensure that it is performing well in search results.