There are several ways to collect SEO analytics and track the performance of your website:

1. Use Google Analytics: Google Analytics is a free tool that provides a wealth of data on your website’s traffic and performance. You can use it to track the number of visitors to your website, the sources of traffic, the pages that are most popular, and much more. To use Google Analytics, you’ll need to sign up for an account and install the tracking code on your website.
2. Use search console: Google Search Console is a free tool that helps you monitor and maintain your website’s presence in Google search results. You can use it to track your website’s search traffic, identify any issues that may be impacting your search rankings, and submit your sitemap to Google.
3. Use a keyword tracking tool: Keyword tracking tools can help you track the performance of specific keywords and phrases on your website. You can use these tools to monitor your search rankings, identify new keywords to target, and track the effectiveness of your SEO efforts.
4. Use a website audit tool: Website audit tools can help you identify any technical issues that may be impacting your website’s search rankings. You can use these tools to identify broken links, duplicate content, and other issues that may be impacting your website’s performance.

By using these tools and techniques, you can collect SEO analytics and track the performance of your website. This will help you identify areas for improvement, optimize your website for search engines, and drive more traffic to your site.

In summary, to collect SEO analytics, you can use tools such as Google Analytics, Google Search Console, keyword tracking tools, and website audit tools. These tools will help you track the performance of your website, identify issues that may be impacting your search rankings, and optimize your website for search engines.