To combine SEO and social media effectively, you can follow these best practices:

1. Use social media to promote your website and its content: Share links to your website and blog posts on your social media profiles, and use hashtags and keywords to make it easier for people to find your content. By promoting your website on social media, you can drive traffic to your site and improve your search engine rankings.
2. Gather customer feedback and reviews on social media: Encourage customers to leave reviews and feedback on your social media profiles, and use this feedback to improve your website and its content. Positive reviews and ratings can also help improve your search engine rankings, as they show that your website is trustworthy and of high quality.
3. Include social media buttons on your website: Add social media buttons to your website, so that visitors can easily share your content on their own social media profiles. This can help increase the visibility and reach of your website, as well as drive traffic to your site.
4. Use social media to build links to your website: By promoting your website on social media and engaging with other users, you can build links to your website. These links can help improve your search engine rankings, as well as drive traffic to your site.
5. Use social media to drive targeted traffic to your website: By promoting your website on social media and using paid advertising, you can drive targeted traffic to your website. This can help increase the visibility and reach of your website, as well as improve your search engine rankings.
6. Use social media to gather insights and ideas for content: By monitoring social media conversations and trends, you can get ideas for content that is relevant and engaging to your audience. By creating high-quality content that resonates with your audience, you can improve your search engine rankings and drive more traffic to your website.
7. Optimize your social media profiles for SEO: Make sure to include keywords and phrases in your social media bios, descriptions, and titles, and use relevant hashtags to make it easier for people to find your content.
8. Use social media to build relationships with influencers and industry experts: By building relationships with influencers and industry experts on social media, you can increase the visibility and reach of your website. You can also ask these individuals to share your content, which can help improve your search engine rankings and drive traffic to your site.
9. Monitor and track your social media and SEO efforts: Use tools such as Google Analytics and social media analytics to track the performance of your social media and SEO efforts. This will help you identify what’s working and what’s not, and make adjustments as needed.

By following these tips, you can effectively combine SEO and social media to improve the visibility and reach of your website and drive more traffic to your site. Keep in mind that it’s important to regularly update your website and social media profiles with fresh, high-quality content to keep visitors engaged and attract new followers.